About Us

My name is Anthony DeNicola and I am the founder of DeNicola LLC. Throughout the years the company has progressively grown from a website design firm to an internet marketing firm, each step building on the previous one.

DeNicola LLC's current incarnation has a history of about 5 years prior to its actual birth. I was working as the lead programmer in the Internet Marketing Department of Westgate Resorts when I started to get interested in affiliate marketing. Our department there was already doing affiliate marketing as advertisers but nothing as far as running other offers on our sites. I had pitched the idea of building our own affiliate sites and running other offers on them. Once the idea was bought, I requested that I to be put in charge of it. That was my first step into the affiliate marketing world.

At Westgate I started to make some industry contacts and eventually found a work-from-home job posting for Rex Direct Net, Inc who we were running some ads with. I applied and was hired as the operations manager for their lead generation department. This was great because I got to see both sides (media buying and account management) of an actual lead generation network. Over the next couple of years I learned everything I could about lead generation.

In June 2010 my position at Rex Track (subsidiary of Rex Direct Net, Inc.) was eliminated due to the economy. Instead of looking at this as a negative, I saw it as the opportunity to put everything I had leaned there and at Westgate into play. And so, DeNicola LLC which was doing some basic affiliate marketing for the past year now moved into a position of a lead generation network.

I am lucky in that my wife and son are both very supportive of this new venture, especially since we have a lot riding on it. It is already proving to be a success. I have learned from the previous companies that I have worked for what can happen when a company either grows too fast or becomes too diverse in what it does. DeNicola LLC is a small, privately owned family business and will remain that way. Building personal relationships with our advertisers and customers is something I don't see too many companies doing these days and that relationship is important for a company to call itself successful.